Our first award, this time for apple cider or apple wine brand called Eva sweet. The biblical story of Adam and Eve was the inspiration for this amazing project. The first place for packaging design speaks for itself.
Packaging design and branding are vital in the competitive beverage market. They capture attention, differentiate brands, and communicate the product's value and quality. Strong packaging design and branding create a lasting impression, foster brand loyalty, and influence consumer purchasing decisions. In a crowded marketplace, effective packaging design and branding are key drivers of success, helping beverages to stand out and connect with consumers on an emotional level.
The target audience for this summer apple cider drink is women who are seeking a refreshing beverage option. With its delicious and fruity flavor, this apple cider drink is designed to appeal to women who enjoy light and crisp beverages during the summer months. The packaging and branding are tailored to resonate with the target audience, featuring vibrant colors, elegant designs, and imagery that evokes a sense of relaxation and enjoyment. Whether it's a day at the beach, a picnic, or a backyard gathering, this apple cider drink is the perfect companion for women looking to savor a delightful and refreshing summer beverage.
What we've done
1. Strategic Discovery
2. Branding and visual identity
3. Packaging design
4. Custom graphic design
5. Marketing direction
6. Product Design Sprints to explore new functionality
We've got work to do
The process was long and every detail was well prepared, from initial sketches to final designs which led to final print versions. From logo to branding and visual identity to packaging design. Exceptional outcome.
Level asked as to help
- Snake Symbolism: The snake symbolizes various qualities that align with the desired brand image. It represents wisdom, temptation, and transformation. These attributes create an intriguing and captivating allure around the brand, appealing to the target audience's curiosity and sense of adventure. The snake element adds a touch of mystique and sophistication, elevating the brand's perception and making it stand out from traditional apple cider offerings.
- Apple Symbolism: The apple is not only a literal representation of the main ingredient, but it also carries symbolic meaning. Apples are associated with freshness, health, and nature. They evoke a sense of natural goodness and wholesome flavors, which resonate with consumers seeking a refreshing and natural beverage option. The apple element in the branding helps convey the authenticity and quality of the product, connecting with consumers who prioritize natural ingredients.
- Harmonious Combination: By combining the snake and apple elements in the branding, a unique and harmonious visual representation is achieved. The contrasting elements create a balance between the enigmatic nature of the snake and the familiar and approachable appeal of the apple. This combination communicates the brand's ability to deliver an intriguing and captivating taste experience while maintaining a connection to the natural origins of the product.